Roger Michael is recognised as a curatorial force behind London's nightlife evolution, an architect of atmosphere whose influence spans decades across continents and cultural sectors.The first promoter to sustain multiple simultaneous weekly clubnights from 1990 to 1998, Roger built a reputation for programming that treated nightlife as a craft. This followed his 1988 breakthrough with Tuesdays at Wall Street in Mayfair (formerly Revolution Club), where he brought together two worlds that rarely met, London's high society and the emerging underground scene, within an established venue. During this period he introduced multi-bottle ice bucket service at Browns Members' Club on Great Queen Street in 1992, turning a backstage function into a centrepiece of luxury identity. His nights introduced new revenue streams and a template for how venues could operate as experiential platforms.His clubnight concepts, including "The Next Big Thing" Thursdays at Hanover Grand, became cultural touchstones that drew A-listers, celebrities and tastemakers. In 1995, brands including Donna Karan, ProPlus, and Lucky Strike were approaching Roger to integrate into his nightlife platforms, recognising his events as culturally credible channels where product and culture met authentically. In 1997, The Independent profiled Roger as "one of London's most successful promoters." His work extended into brand collaborations with Maybelline New York, Vivienne Westwood, including the first annual Moët & Chandon Fashion Tribute in her honour at the Victoria and Albert Museum, curating guest lists and securing A-list attendance for press, media and event initiatives. His career has been chronicled by Elle UK, The Face, GQ Germany, Vogue Brazil, and The Sunday Times Style.His work was recognised by the London Club & Bar Awards across nearly two decades (1994–2013), with accolades including "Best Promoter" (1995) and "Outstanding Achievement" (2008), culminating in the "Services to The Nightlife Industry" award. His wider cultural standing was acknowledged when he was named "Personality of the Year Runner-Up" at the 2012 London Lifestyle Awards.After the multi-night era concluded in 1998, Roger continued to work across high-profile special events and brand collaborations through the early 2000s. In 2003, he launched "I AM ROCKSTAR Tuesdays" at Boujis, a night that would define curated luxury nightlife for the decade that followed. By 2004, demand for his curation had extended beyond London. Operating across two capitals, he ran Tuesdays at Boujis and Thursdays at Kabaret's Prophecy in London while marketing and promoting Fridays at Man Ray in Paris off the Champs-Élysées, travelling between cities each weekend to maintain all three nights. This bi-city period reflects the international reach and operational intensity that shaped the next phase of his career.He was named in the Evening Standard’s 'London's 1000 Most Influential People' in both 2009 and 2010.Through I AM ROCKSTAR, Roger continues this work today. Recent projects include Esprit de Nuit, his own monthly residency at CÉ LA VI London, alongside cultural partnerships marking GLASS Magazine's 18th anniversary and Edeline Lee's 15th anniversary with Harper's Bazaar Privé in 2026. Across a career defined by experiential precision, discretion and emotional intelligence, he continues to shape how luxury experiences are conceived, drawing on relationships and cultural judgement built over time.

Early InnovationsIn the mid 1980s, a moment of generational change and accelerating cultural shift, Roger Michael stepped into a London shaped by post-New Romantic style, emerging rave energy and the early signs of a new social era. Against this backdrop, his warehouse and private house gatherings brought together an eclectic mix: aristocrats, artists, musicians, misfits, public-school graduates, entrepreneurs and the Euro jet-set, creating intimate cultural intersections that marked the beginning of his curatorial journey.He assembled diverse social worlds under one roof, connecting Kensington and Chelsea, Hampstead, Soho and the West End through nightlife, music and shared cultural experience. His aim was consistent: to bring people together in a way London had not yet seen. Through imagination and curation, he brought structure and refinement to experiences that had previously been spontaneous and raw.This ability to bridge social worlds that rarely mixed became the foundation of his approach, drawing underground credibility and mainstream appeal into the same room. These gatherings established his reputation as a curator who could hold both at once.Wall Street in Mayfair: 1988By 1988, Roger saw greater potential in established nightclub venues than in the underground scene. During the Second Summer of Love he launched his first night, Tuesdays at Wall Street in Mayfair (formerly Revolution Club) off Berkeley Square, offering a refined, glamorous alternative to a scene defined by underground spontaneity. This positioning laid the foundation for the multi-night model that followed, where atmosphere, curation and social diversity mattered as much as the music.Multi-Night Programming and the Rise of Bottle Service: 1989–1998Building on the success of Wall Street, Roger engineered a new multi-format model for London nightlife in 1989. Rather than running a single successful night, he programmed multiple simultaneous clubnights across the week, Wednesday through Saturday. Each carried its own identity: a distinct atmosphere, music, fashion and crowd, from emerging creatives to global icons. From 1990 to 1998 he was the first promoter to personally run multiple simultaneous weekly clubnights in London. The model depended on nights the trade believed could not work. Thursday was one. Roger later told The Independent that when the night started, the view was that no market existed for Thursday clubbing, and that within two years it had seen off competition from Café de Paris, Browns and Emporium. The same paper, reviewing the night at the Hanover Grand in February 1995, identified the move from weekend events to midweek promotions as that year's most notable innovation, and placed The Next Big Thing among the new breed leading it.It was during this period, at Browns, the private members' club on Great Queen Street in Covent Garden and one of London's leading celebrity rooms, that Roger introduced an innovation that would reshape how bottles were served. In 1992 he pioneered multi-bottle ice bucket service, turning a backstage operational function into a centrepiece of luxury identity and social theatre. At the time, ice buckets held a single bottle and chilled only champagne and wine, while spirits were served at room temperature. The idea came from a request by Bono of U2, during one of Roger's Saturday nights while the band was in London for their Zoo TV Tour, for chilled vodka that the existing service could not properly accommodate. Presenting premium bottles across categories together in custom ice buckets, with a sense of occasion, gave the table a focal point and the venue a new high-margin revenue stream.Its wider significance came next. Bottle service until then belonged to the members' club tier. Roger carried the format into larger rooms, creating VIP areas and introducing bottle service at Hanover Grand and Iceni, and in doing so moved it from the private clubs into mainstream London nightlife, where it became a fixture.Media Recognition and Cultural ValidationBy the mid 1990s, Roger's nights were drawing sustained attention from the national press and the style titles that defined the era. The Independent reported in February 1998 that, more than any other club, "The Next Big Thing" had been instrumental in forging the capital's famed vibe, and that following a London club tour it had become "a clubbing brand name in its own right". In its 1998 Cool Britannia London special, GQ Germany profiled Roger as a leading figure in the city's nightlife, running five club nights a week, and named Bruce Willis, Madonna and Prince among the VIPs spotted at them. In February 1998, The Face, then the definitive style authority, profiled him as "an enhancer of credibility," recognising his curated approach to guest lists as a benchmark for cultural relevance in London. The feature acknowledged his influence in defining who and what mattered in the city's social landscape, positioning him as a cultural curator whose endorsement carried tangible value for individuals and brands alike.From this foundation came a succession of clubnights, each with its own identity and following.Wednesdays: EmbargoLaunched in 1989 and running for some four years, Embargo in Chelsea was jointly hosted by Roger Michael and Joel Cadbury, and became a must-attend destination for influential Londoners and the international jet set. Known for its early dinner service, live bands and an atmosphere centred on hip-hop, R&B and garage music from Derek B (Derek Boland), Embargo attracted Bruce Willis, Stephen Dorff, Mariah Carey and Jemima Khan (née Goldsmith). It set the rhythm for the rest of the week.Saturdays: "Champagne Charlie" at Browns Members' ClubRunning for close to four years, "Champagne Charlie" at Browns drew a clientele seeking elegance and cultural cachet, among them Bono, Brad Pitt, Ray Liotta, John Galliano, Anton Corbijn, Mariah Carey, Jemima Khan (née Goldsmith), Slash and Axl Rose of Guns N' Roses. Featuring a curated mix of pop, hip-hop and house music, the night received "Best Night at a Venue" at The Champagne Piper London Club & Bar Awards (1996).Saturdays: "EyeBall Arizona" at SubteraniaFollowing the Browns years, Roger took his Saturday night to Subterania in Notting Hill, where it became "EyeBall Arizona." Attended by Domenico Dolce and Stefano Gabbana and featured in ES Magazine, it established itself as a destination for London's cool and sophisticated crowd. At a time when house, trance, techno and electronica dominated the scene, it offered a glamorous alternative defined by avant-garde fashion and house music, and what ES Magazine called the "glitteriest balls" in London. The night drew an adventurous audience and showed that nightlife could be both experimental and refined.Fridays: "Atomic Model" at IceniFeatured in The Independent and Peter Stuyvesant Travel’s City Vibes London & Paris Edition, "Atomic Model" ran at Iceni for several years. Orchestrated by Roger Michael and Gordon Lam, the night prioritised atmosphere over music, drawing praise from The Independent for its unpretentious, communal feel while still attracting a fashionable and discerning crowd. Playing house and dance music, it drew Prince, Bryan Adams, Sylvester Stallone, Armand Assante and Brad Pitt, and received "The Longest Guestlist" at The Virgin Energy London Club & Bar Awards (1995).Thursdays: "The Next Big Thing" at Hanover GrandA high-energy night at Hanover Grand, drawing a crowd that came for glamour and social currency. SKY Magazine (February 1997) celebrated its "decadent glamour," noting that it drew supermodels and soap stars alike, and that more models paid their own way in than at any other club in London. The music mixed house and speed garage upstairs, with DJs Dom T and Derek B, while Guy Preston and Simon Mills played hip-hop and R&B in the basement. GQ Germany featured the night in its "Cool Britannia" special edition, and The Mirror reported that it "once turned away pop aristocrats Bono, Madonna and the late Michael Hutchence." The Independent's Good Venue Guide put it plainly in June 1998: the night was notoriously popular, and "unless you're either royalty or a member of the showbiz elite, prepare to queue." It received "Best Night at a Venue" at The cK Calvin Klein Jeans London Club & Bar Awards (1997). By 1998 the night carried a monthly charity edition. "Nada" ran on the first Thursday of each month at the Hanover Grand in support of Fashion Targets Breast Cancer, raising funds for Breakthrough Breast Cancer.Roger Michael Associates and Early Brand Activation: 1995In 1995 Roger incorporated Roger Michael Associates Ltd, a marketing, promotion and special events company, working from his own offices in London. His clubnights had become places where brands wanted to be seen, and the traffic ran both ways. Donna Karan, ProPlus and Lucky Strike sought a presence within his nights, extending their visibility beyond the venue into editorial placements including Time Out. When The Next Big Thing opened at the Hanover Grand in February 1995, the vodka jelly-shot brand Candy Shot launched alongside it. The London Club & Bar Awards tell the same story, carrying the name of a different sponsor each year, from Champagne Piper to Virgin Energy to cK Calvin Klein Jeans, as brands sought access to the crowds and opinion formers that clubs assembled.Roger shaped these opportunities as integration rather than sponsorship, positioning nightlife as a medium where product and culture could meet without either being diminished. By building environments where brands reached tastemakers naturally, he was working, a decade early, in what is now called experiential marketing.Expanding Abroad: 1996By 1996 Roger was running nights across the week, with brands seeking a place in his rooms and the press writing about him in three countries. That year he was asked to do something the trade had barely attempted.Iceni in Mayfair, owned by Fred Moss and Marc Merran, opened an outpost in Puerto Banús, Marbella. Three people were asked to launch it. One was Steve Strange, the New Romantic figurehead and a man Roger had long looked up to. Another was Jeanette Calliva. The third was Roger. They spent a week there making the room work.Nightlife was a local trade. A reputation was built on a door, on a street, in a single city, and it seldom travelled beyond it. Roger's did. It was the first time his work crossed a border. It would not be the last.

Brands had been buying their way into Roger's rooms since 1995. From 1997 they began commissioning him to build their own, and the work ran through Roger Michael Associates Ltd.What they were buying was judgement about who should be in the room. Vivienne Westwood engaged him for the launch of her debut fragrance, for the Moët & Chandon tribute in her honour at the Victoria and Albert Museum, and for the opening of her first American store. Maybelline chose his Thursday night at the Hanover Grand as the platform for its UK launch. The pattern held across the clients that followed. He knew who mattered, he could reach them, and he could be trusted with their guests once they had arrived.The work below spans fashion, beauty, music, entertainment, hospitality, sport and private celebration, from 1997 to 2012.FASHIONColgate Platinum Elite Model Look of the Year (1997)Worked with Elite Premier founders Carole White and Chris Owen, securing the event's drinks sponsorsSupported talent coordination for the competition, held at the Connaught Rooms on Great Queen Street, with Linda Evangelista in attendanceVivienne Westwood: First U.S. Store and Fashion Show (New York, 1999)Partnered with Vivienne Westwood on the opening of her first American store at 71 Greene StreetCurated the guest list and co-hosted the red-carpet dinner at The Cow in the Meatpacking District, marking her first U.S. fashion showGuests included Westwood and Chandra North, the face of BoudoirNEXT Management's U.K. Arrival (1999)Worked with the directors of NEXT Management on the launch of their U.K. outpost, with REVLON and Adriana SklenarikovaPlanned the red-carpet dinner at Thai Square off Trafalgar Square and the after-party at ChinawhiteCurated a guest list of celebrities, VIPs and fashion insidersNext Management London, 'Face of 2000' After-Party (2000)Planned and co-hosted the after-party at Emporium for Next Management London's first model search, held at Earls Court Exhibition CentreSports Illustrated Swimsuit Issue, European Launch (2003)Planned and co-hosted the UK after-party at Tantra Club for the European edition, with cover star Petra Nemcova in attendanceThe event followed the launch at The Collection in ChelseaKiera Chaplin for Ibiza Style Magazine (Ibiza, 2008)Planned and produced the event at the Ibiza Lounge in Old Town Ibiza with editor Jürgen Bushe, marking Kiera Chaplin's cover shootManaged logistics and delivery throughoutBEAUTYMaybelline New York, UK Launch (1998)Partnered with Maybelline New York on its UK launch, using 'The Next Big Thing' Thursdays at the Hanover Grand as the platformBuilt and managed the guest list, securing celebrities, tastemakers and key mediaThe event drew significant press coverage for the brandVivienne Westwood, 'Boudoir' Fragrance Launch (1998)Curated the guest list and managed A-list attendance for the international launch of Westwood's debut fragrance at Gatliff Road DepotCoordinated post-event giftingThe fragrance grossed $10 million in its first year (WWD)Moët & Chandon Fashion Tribute to Vivienne Westwood (1998)Partnered with Vivienne Westwood on the first annual Moët & Chandon fashion tribute, held in her honour at the Victoria and Albert MuseumCurated the guest list and managed celebrity and tastemaker attendance across the eveningCerruti 1881 Fragrance Launch (2003)Curated the guest list for the launch at 33 Portland Place, London, for Trudi Collister at Unilever Cosmetics InternationalMUSICPuff Daddy, 'Forever' Album Launch (1999)Co-produced the London launch at Café de Paris with Mark Baker and Jeffrey Jah, on behalf of Bad Boy RecordsCurated the guest list and secured celebrity attendanceChris Cornell and Audioslave, Pre-Concert Party (2003)Co-hosted with Nick Blast at Aura in St James's, the night before Audioslave's performance at O2 Academy BrixtonPlanned and produced the event and curated the guest listRobbie Williams, Greatest Hits Album Launch (Paris, 2004)Worked with Gordon Hagan on the Paris launch at Club Etoile, 12 Rue de StrasbourgCurated the guest list, securing models, socialites and VIPsFiction Plane, Album Release (2005)Curated the guest list for Jake Sumner's Fiction Plane at The Marquee Club in London, for Trudie Styler's companyCathy and David Guetta, 'F*** Me I'm Famous!' Album Launch (2005)Co-hosted the VIP room with Jeanette Calliva at Ministry of Sound for the launch of the Paris, London, Ibiza and Miami compilationCurated the guest listChris Cornell, 'Scream' Album Launch (2009)Planned and co-hosted at Raffles members' club in Chelsea, following Cornell's concert at O2 Shepherd's Bush EmpireChris Cornell and Vicky Cornell attendedENTERTAINMENTBryan Adams, Debut Photography Exhibition (Saatchi Gallery, 2000)Supported the production team led by Katy Barker, Stephanie Hoppen and Michael Hoppen for Bryan Adams' first photography exhibition at The Saatchi Gallery, St John's WoodFashion TV, 'Shoot Me! London' Launch (2005)Planned and co-produced the launch at The Roof Gardens in KensingtonCurated a guest list of celebrities, socialites and VIPs'Private' Adult Films, 40th Anniversary (Cannes, 2007)Co-hosted the anniversary at the Carlton Cannes Hotel during the 60th Cannes Film Festival, in association with Nikki BeachCurated the guest listAngels, Wardour Street, Relaunch (2009)Led the relaunch of Angels on Wardour Street for Peter Stringfellow, establishing a weekly Friday clubnight alongside the venue's existing businessManaged and hosted the Friday nights through the relaunchHOSPITALITYBlack Calvados, Paris Grand Opening and Liya Kebede's Birthday (Paris, 2006)Brought together Liya Kebede, the face of Estée Lauder and a WHO Goodwill Ambassador, and Black Calvados for the opening and birthday celebration at 40 Avenue Pierre 1er de SerbieSPORT:UFC European Launch and UK Debut (2010)Co-hosted the UFC's European launch and UK debut fight celebration at Altitude 360 in London with Jeanette CallivaCurated the guest listPRIVATE CELEBRATIONS:Sophie Dahl's 21st Birthday (1998)Planned and delivered the celebration at The Berkeley Playhouse in Mayfair, for the author and former model, granddaughter of Roald DahlZara Simon's 21st Birthday (2000)Organised the celebration at Noble Rot, now Maddox, in Mayfair, for the daughter of Monsoon founder Peter SimonLionel Richie and Thomas Flohr, Private Party (2004)Planned and delivered a private party at Thomas Flohr's Knightsbridge residenceCurated the guest listDavid Wertheimer's 24th Birthday (2012)Planned and delivered the celebration for David Wertheimer, heir to Chanel: cocktails and dinner at COYA in Mayfair, followed by an after-party at Annabel's in Berkeley SquareManaged logistics and guest coordination across both venuesBrand events, private celebrations and partnerships are handled today through I AM ROCKSTAR.

The name arrived before the company. In 2003 Roger launched a Tuesday night in South Kensington and called it I AM ROCKSTAR. Nine and a half years later the night had ended, the name was trademarked, and venues in three countries were paying to use it."I AM ROCKSTAR Tuesdays" at Boujis: 2003–2012Launched in 2003 by Roger Michael, "I AM ROCKSTAR Tuesdays" at Boujis drew an elite crowd including Princes William and Harry, supermodels, Euro socialites and Hollywood stars such as Mickey Rourke. The Evening Standard named it "Greatest Night" at the 12th London Club and Bar Awards in 2006. Harper's Bazaar called it "Top night. The place to be seen on a Tuesday," The Guardian described it as "the really hot night," and The Sunday Times called Boujis "the mothership" for Princes William and Harry, a Tuesday-night favourite with the royals and the society crowd around them. Known for its mix of rock, hip-hop and R&B, the night became a staple of London's social calendar for over nine years, earning "Best Night" in 2007 and 2008 and "Best Longest Running Night" in 2012 from The London Club & Bar Awards.It also gave the company its name.Licensing the Name: 2010–2012By 2010 I AM ROCKSTAR was trademarked and incorporated, and the name had a price. The 400 Club at the Fairmont in Dubai licensed it for a night that May. In Paris, Le Bar du Plaza at the Hôtel Plaza Athénée, part of the Dorchester Collection, licensed the brand for a party during Fashion Week. In November 2012 the Demind Group signed a temporary licence for the name to run a day-into-night party at Blue Marlin Ibiza UAE, on the beach at Ghantoot, where the event took place that December.A clubnight had become intellectual property.2012Boujis had closed that June, its final Tuesday marked by a live performance from Kelis, ending a run of nine and a half years. Two months later, TAO and Marquee crossed the Atlantic for the close of the London Olympics, staging Club Bud at the Roundhouse across the final weekend of the Games. Two nights, more than two thousand guests each, with LeBron James, Kobe Bryant and Carmelo Anthony among Team USA, and Nas and Swizz Beatz performing. Strategic Group, the New York firm behind both venues, commissioned I AM ROCKSTAR to build the guest list across both nights.By the end of the year the company had stopped being a clubnight and become a luxury lifestyle and hospitality atelier.The Man, Not the Company: 2004–2015Venues also wanted Roger himself.From 2004 Man Ray, off the Champs-Élysées, retained him on a one-year contract, and he took a lease in Paris to work the city properly. From 2009 to 2012 he was director of the Night Lounge at Morton's members' club in Mayfair. In October 2012 the Hôtel Plaza Athénée contracted him as its UK Ambassador for two nights of Paris Fashion Week at Le Bar du Plaza.From 2013 to 2015 he was membership and marketing director of the members' club at COYA Mayfair.Beyond the Company: 2015–2016In 2015 Roger joined InList Inc as an advisory board member and City Ambassador for London. In 2016 he was a candidate for the capital's inaugural Night Czar, the role created by the newly elected Mayor of London.From Partnership to Platform: 2016–2026As an atelier, I AM ROCKSTAR went on working with venues and brands on marketing, audience development and selected launches, among them the London event for the Desperate ApeWives digital-art project at One Marylebone in 2022, with an accompanying exhibition at the Omer Tiroche Gallery in Mayfair. What it did not do, through those years, was stand behind a room in the way it once had.In July 2025 I AM ROCKSTAR launched Wednesdays at MR PORTER London on Park Lane with Ivanrey Entertainment, a series running through to October. Collaborators across the run included Stephen Webster, the London unveiling of Rock After Dark by Whispering Angel, and an evening with JD Malat Gallery and LadyDragón Craft Tequila timed to Frieze and London Cocktail Week.CÉ LA VI London approached. Rather than step into another venue's schedule, I AM ROCKSTAR conceived and named a concept of its own. Esprit de Nuit launched on 19 February 2026, a monthly residency across the 17th & 18th floors at Paddington Square, on the opening night of London Fashion Week, alongside GLASS Magazine's 18th anniversary under its new Editor-in-Chief, Imogen Clark.In May 2026 the company delivered Edeline Lee's 15th anniversary with Harper's Bazaar Privé at AKI London, marking the milestone alongside the birthday of Harper's Bazaar UK Editor-in-Chief Lydia Slater.In 2010 the name was something venues hired. Esprit de Nuit is something I AM ROCKSTAR made.

Roger Michael's work has been recognised across three decades of London nightlife.2013: Services to The Nightlife Industry Award·       The London Club & Bar Awards·       For his contribution to London's nightlife over three decades."I AM ROCKSTAR Tuesdays" by Roger Michael at Boujis·       2012: Best Longest-Running Night Awardo   The London Club & Bar Awardso   For a run that lasted from 2003 to 2012.·       2008: Best Night Awardo   The London Club & Bar Awardso   For the night's continued cultural impact.·       2007: Best Night Awardo   The Brahma London Club & Bar Awardso   For the experiences that defined the night.·       2006: Greatest Night Awardo   The London Club & Bar Awardso   For the success and popularity of the weekly night.2012: Personality of the Year, Runner-Up·       The London Lifestyle Awards·       Runner-up to London Mayor Boris Johnson.2009 & 2010: The Evening Standard's "London's 1000 Most Influential People"·       For his influence on London's social and cultural life.2008: Outstanding Achievement Award·       The London Club & Bar Awards·       Recognising two decades of work across London nightlife.2007: Up All Night Award·       The Brahma London Club & Bar Awards2005: Best Party Organiser Award·       The London Club & Bar Awards·       For high-profile clubnights and special events.1997: Best Night at a Venue Award·       "The Next Big Thing" Thursdays at Hanover Grand·       The cK Calvin Klein Jeans London Club & Bar Awards1996: Best Night at a Venue Award·       "Champagne Charlie" Saturdays at Browns·       The Champagne Piper London Club & Bar Awards1995: Best Promoter Award·       The Virgin Energy London Club & Bar Awards1995: Longest Guestlist Award·       "Atomic Model" Fridays at Iceni·       The Virgin Energy London Club & Bar Awards1994: Rudest Door Host Award·       "Atomic Model" Fridays at Iceni·       The T.A.G London Club & Bar Awards

Roger Michael's work has drawn press coverage across three decades.·       2016 — "Top nightclub promoter puts name on list for Sadiq Khan's night czar role" — Evening Standard·       2010 — "Prince William and Harry's party scene in London" — The Daily Beast·       2010 — "One of London's 1000 Most Influential People" — Evening Standard·       2009 — "One of London's 1000 Most Influential People" — Evening Standard·       2006 — "Tuesdays at Boujis, as hosted by Roger Michael, a favourite with Princes William and Harry that is also adored by models, Eurotrash and Hollywood types" — Evening Standard·       1999 — "The preferred host for Hollywood stars like Leo and Johnny, crafting exclusive nightlife experiences for the A-list" — Elle UK·       1998 — "A standout figure in London's nightlife," in the Cool Britannia Special London Edition — GQ Germany·       1998 — "An enhancer of credibility" — The Face·       1998 — "El Diablo: Roger Michael, the spectacular promoter" — Vogue Brazil·       1998 — "Meet the fixers whose job it is to organise the social lives of homesick celebrities" — The Sunday Times Style·       1998 — "Maybelline New York UK launch, hosted by Roger Michael, attracting industry elites, celebrities and influencers" — OK! Magazine·       1998 — "The Real Thing: Roger Michael's The Next Big Thing Thursdays, instrumental in forging the capital's famed vibe" — The Independent·       1998 — "Roger Michael's clubnight that once turned away pop aristocrats Bono, Madonna and the late Michael Hutchence" — The Mirror ·       1998 — "The must-have name at any celeb bash worth its glitter" — More Magazine·       1998 — "If we want to have a party, we go to Oddbins. If Madonna, George Michael or Mick Jagger throw a bash, they go to Mark Armstrong and Roger Michael" — Evening Standard·       1997/98 — "Roger makes the big time," a profile of his influence on London's nightlife — Peter Stuyvesant Travel: City Vibes, London & Paris Edition·       1997 — "One of London's most successful promoters, his events renowned for their sense of style and glamour" — The Independent·       1997 — "EyeBall Arizona: the glamorous new hotspot from Roger Michael" — ES Magazine·       1997 — "Roger Michael's The Next Big Thing Thursdays at Hanover Grand, defining the meaning of decadence in London nightlife" — SKY Magazine·       1996 — "Promoter of some of London's most successful club nights" — Telegraph Magazine·       1996 — "One of Britain's 50 Most Eligible Bachelors" — Company Magazine·       1994 — "Ace of Clubs: Roger Michael, a winner at the T.A.G London Club & Bar Awards" — ES Magazine

"I have used the agency to handle everything from reservations, hotel bookings, and private events to maximising my time in London and even to the extent of handling the sales of several of my pop art paintings."— Ulf Ekberg, founding member of Ace of Base"Roger Michael and his agency I AM ROCKSTAR have organised our on-schedule London Fashion Week after-parties for many seasons. The agency really puts its heart and care into what it does, making sure that every detail is perfectly organised."— Edeline Lee, Canadian British fashion designer"I’ve known Roger Michael and his company I AM ROCKSTAR for many years. He is a consummate professional, a delight to deal with and looks after our stays in London and dining arrangements with care and flair!" — Mark Crowdy, Writer, Producer, Actor

2005 — Shoot Me! LondonDescription: A Fashion TV reality series directed by the late Anthony Hickox and produced by the late Michael White, offering a behind-the-scenes glimpse into the fashion and nightlife worlds, starring Alexa Chung.Role: Roger Michael appears as "The Promoter" alongside Chung in episode 7 and episode 10.2009 — Knife EdgeDescription: A British thriller written and directed by the late Anthony Hickox, starring Natalie Press, Hugh Bonneville and Tamsin Egerton.Role: Roger Michael appears in the wedding scene.

Watch this space!