Meet Roger Michael, the brainchild behind London's vibrant scene-stealing club nights.

Top nightclub promoter puts name on list for Sadiq Khan’s night czar role.


One of London’s 1000 most influential people.


The One Thousand.


One of London’s most successful promoters.


Enhancer of credibility.


He produces a party cast to kill for; movie moguls, models, socialites and pop stars.


Featured in GQ’s “Cool Britannia” special edition alongside Prime Minister Tony Blair.


A Multiple Award-Winning Nightlife Curator and Promoter

Roger Michael is a pioneer in the London vibrant and eclectic nightlife scene, the first to mastermind and simultaneously promote four notoriously popular club nights. He is known for creating unique, stand out experiences and bringing more to a-typical night than just music and alcohol. Michael’s contribution to the evolution of England’s capital’s nightlife is an everlasting legacy.

Roger Michael began his career in promotion and party planning in 1987, during the Second Summer of Love when acid house parties and raves were becoming popular in Britain. Roger’s first clubnight took place at Mayfair’s Wall Street club on Tuesdays in 1988, followed by Wednesdays at The Embargo, Fridays at The Iceni, and Saturdays at Browns private members’ club.

Curating a raft of notable nights, the trailblazing promoter’s winning formula was honed when he reimagined and reawakened the norms of bottle service, door admission and guestlists. In the early ‘90s, he was responsible for introducing and glamorising ‘bottle and table service’, levying a hitherto unheard of £20 admission charge to Saturday nights at Browns.

In 1994, was awarded the Piper Champagne London Club and Bar Awards’ Longest Guest List Award for his Atomic Model Friday nights at The Iceni.

By late 1995, he was also known for groundbreaking club nights, The Next Big Thing, which took place every Thursday; and Eyeball Arizona every Saturday. That same year he was awarded the London Club and Bar Awards’ Best Promoter Award.

He soon masterminded and simultaneously promoted four notoriously popular, weekly nights: Wednesdays at Embargo in Chelsea, The Next Big Thing on Thursdays at Hanover Grand in Hanover Square, Fridays at The Iceni in Mayfair, and Saturdays at Ladbroke Grove’s Subterania.

In 1995, The Independent called The Next Big Thing “a hybrid of Handbag House, dancefloor anthems and a live band.” During that year, he incorporated the company, Roger Michael Associates, with its events being described by the Independent as having “an exclusive feel while maintaining a down-to-earth, community vibe.”

The Independent called Michael “one of London’s most successful promoters” in 1997, quoting: “his events are renowned for their sense of style and glamour.”

By 1998, Michael had taken on a new, game-changing role providing bespoke celebrity guestlist services for the international launch of Vivienne Westwood’s first fragrance, ‘Boudoir’ in London.

A year later, the designer enlisted Roger to help launch her first US store in Manhattan, New York, as well as the inaugural dinner and party which coincided with her first US fashion show and Red Label debut.

Fast forward to 2001 and Michael was tasked with providing bespoke celebrity guestlist services for Moët and Chandon’s first Fashion Tribute at London’s Victoria and Albert Museum, where Vivienne Westwood was the first designer to be honoured.

In May 1998, Michael was featured in the “Cool Britannia” special edition of GQ Germany, alongside figures including London’s then-prime minister, Tony Blair.

In the 2000s, he ran three other consecutive nights, including Tuesdays at Boujis, Thursdays at Kabarets Prophecy in London, and Fridays at the Man Ray in Paris. The latter was part-owned by Thierry Klemeniuk, American actors Johnny Depp, Sean Penn, John Malkovich, and British singer Mick Hucknall of Simply Red.

In September 2003, Michael enjoyed further success after founding the creative agency and nightlife brand, I AM ROCKSTAR, with its earliest project including the eponymous Tuesday nights at Boujis club in South Kensington, which ran until 2012.

In 2006, The London Evening Standard described Tuesdays at Boujis as “hosted by Roger Michael…a favourite with Princes William and Harry that is also adored by models, Eurotrash and Hollywood types.” wrote in 2009 that “Boujis in Kensington has a reputation around the world for catering to the rich and famous,” and that “arguably the most popular night at Boujis is Tuesday.” The article stated the night was a hit with celebrities, such as Lindsay Lohan, Mischa Barton and Uma Thurman. Other attendees included Kate Middleton before her marriage, Anna Chapman before her indictment as a spy; Princesses Eugenie and Beatrice, Scarlett Johansson, Janet Jackson, Avril Lavigne, Christina Aguilera, Pamela Anderson, Eva Longorie, Eva Mendez, Leonardo DiCaprio, Mickey Rourke, Adam Sandler, Adrian Grenier, Ben Stiller, Jeremy Piven, David Schwimmer, Owen Wilson, David LaChapelle, David Furnish, Prince, Quincy Jones, Jimmy Iovine, Lionel Richie, Dr. Dre,, The Killers, Nickelback, Kid Rock, Lenny Kravitz, Slash, Scott Weiland, Axl Rose, Timbaland, and Usher.

In 2009, Roger formed I AM ROCKSTAR Daytime and Nighttime, making it an international party brand and taking the concept on tour to Paris, Helsinki and the United Arab Emirates. He was still hosting what the London Evening Standard called a “famed Tuesday night of debauchery at Boujis,” with celebrities including Paris and Nicky Hilton attending, alongside DJs such as Lindsay Lohan.

Michael was featured in the London Evening Standard’s ‘Power 1000 List’ both in 2009 and 2010, being named the 2012 London Lifestyle Personality of The Year (runner up to London Mayor, Boris Johnson) two years later.

In early 2010, he gained further notoriety when Marlon Abela appointed him as director of the Night Lounge at Morton’s members’ club in London’s Berkeley Square.

In addition to hosting some of London’s most vibrant, scene-stealing clubnights, Michael has curated tailored guestlist services for high-profile events, including Budweiser’s Club Bud presents Marquee and TAO Team USA’s London Olympics two-nights only closing parties in 2012.

In 2013, at The London Club and Bars Awards ceremony, Roger received the first Services to The Nightlife Industry Award for his contribution to London’s nightlife, and appointed in-house marketing manager at Coya restaurant bar and members’ club.

In 2015, he took the role of Advisory Board Member and City Ambassador to InList – a mobile app for booking upscale nightlife, event ticketing and once-in-a-lifetime experiences in over 45 cities worldwide. Far from resting on his laurels, in 2016 Michael applied to be London’s first Night Czar, an endeavour that was recognised by the Evening Standard.

His autobiography is set for a 2020 release, detaining his life and journey to becoming one of London’s most influential nightlife promoters and curators.

Here and Now

Launching I AM ROCKSTAR in 2003 – Roger remains at the helm of a brand that continues to thrive.


Services To The Industry.

The London Club & Bar Awards 2013

Personality Of The Year Runner-up to Winner: London’s Mayor, Boris Johnson.

London Lifestyle Awards 2012

Role as "The Promoter" in TV series ‘Shoot Me!’ London starring Alexa Chung. Ep. 7 & Ep. 10.

Fashion TV’s Realty Series 2005

Best Longest-running Night.

The London Club & Bar Awards 2012

Outstanding Achievement.

The London Club & Bar Awards 2008

Best Night.

The London Club & Bar Awards 2008

Best Night.

The Brahma London Club & Bar Awards 2007

Up all Night

The Brahma London Club & Bar Awards 2007

Greatest Night.

The London Club & Bar Awards 2006

Best Party Organiser.

The London Club & Bar Awards 2005

Best Night.

The cK Calvin Klein Jeans London Club And Bar Awards 1997

Best Night.

The Champagne Piper London Club And Bar Awards 1996

Best Promoter.

The Champagne Piper London Club And Bar Awards 1995

Longest Guestlist.

The Champagne Piper London Club And Bar Awards 1994


Roger Michael’s first and only official autobiography will be available in 2020. Register for your FREE copy now and attend the pre-launch party


Past Clients & Collaborations

Services offered by Roger Michael goes beyond promoting night clubs and restaurants. He has worked with multiple brands to curate bespoke events, from launch parties to fashion shows, high-profile tailored guest listing to red-carpet events. Some of these brands include:

Press and Media Inquiries

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  • 71-75 Shelton Street
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